This year more than 10% of all advertising dollars will be spent online. While off-line retailers are suffering big-time during this recession, many on-line retailers are seeing record breaking sales.
The writing is on the screen. For most businesses, online marketing is clearly the way to go.
So how do you take advantage of this dramatic change in modern business? The basic principles of online marketing are simple.
Get the right people to your website or landing page.
Turn visitors into buyers.
Deepen the relationship and increase the value of each customer.
The execution is a little more difficult . . . especially during a recession. As usual, the devil is in the details.
People interact differently with the Internet than than they do off-line. If you don't understand those differences, you'll never sell successfully on the web.
That's how long each person will stay on your website if they don't find exactly what they're looking for. Ignore this rule and you've lost them forever.
Is Your Website
Everyone knows you need a website to be in business today. But few people understand that a poorly executed website drives away more business than it brings in.
They Want It
Online visitors want and expect lots of free stuff, especially information. That's what they're online for. It's up to you to subtly transform all that free information into a sale.
They Hate Being
People hate being sold, especially online. But they love choosing to buy. Help them make that choice, emotionally and rationally, and you've got a customer for life.
Those are some of the cold, hard truths of doing business on today's Internet.
The good news is, with a little effort, knowledge and skill, you can stand out from the crowd and be very successful.
Learn strategies for getting highly targeted traffic to your website, people primed and ready to buy.
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See how to turn your visitors into buying customers.
Turn Visitors Into Buyers
See how to deepen the customer relationship and profit from your existing customers.
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