The following links can help dramatically improve your online sales results.
Each of these resources has helped us and our clients market more successfully on the web.
Like any list, it's not complete. Web marketing, like the web itself, is constantly evolving.
As new tools and techniques emerge, we will test them, and, if they improve results, we'll include them in our resources section.
As always, we're here to help.
Essential Marketing Tools
Email Service Provider
A good Email Service Provider (ESP) is critical to any successful online marketing program. Opt-in emails, e-Newsletters and Special Offers strengthen your customer relationships and increase your sales. After months of research, see what company we chose for our clients' email marketing campaigns and why.
Best Email Service Provider
Google Adwords is the quickest and easiest way to get targeted traffic to your website. But you can lose a lot of money if you don't know what you're doing. This book covers everything you need to get the most bang for your Adwords buck. Try the FREE 5 day course to get you started.
Definitive Guide to Google Adwords
Do It Yourself Search Engine Optimization Software
Now you can do Search Engine Optimization yourself. This software shows you how your competition gets first place ranking in Google and how you can do it too. The company has a number one ranking in Google, so they know what they're talking about.
SEO Elite Software
Keyword Finder Software
The right keyword is the key to bringing the right visitors to your website. Wordtracker is the best keyword tool available. It shows you what words people use to find what you sell and what words your competitors use to get found. We use this great tool all the time. You can try it for FREE by clicking here.
Wordtracker Keyword Finder
This amazing tool can dramatically improve your website marketing program. It shows who's visiting your website, how long they stay, where they come from and why they leave. With this information you can pinpoint the pages that are creating customers or turning them away. You can see exactly which traffic generating programs are bringing in real customers. In graphic detail, it tells you where your website marketing program needs improvement and how to fix it. All this and it's free.
Web Analytics: An Hour A Day
See how to put the power of Google Analytics to work for your website. This book gives you a basic understanding of the power of web analytics and how to use it to increase sales. You can buy it direct from Amazon by clicking this link:
Web Analytics: An Hour a Day
Advanced Web Metrics with Google Analytics
To get a more detailed understanding of Google Analytics and how you can put its power to work for your web marketing program, this book is essential.
Advanced Web Metrics with Google Analytics
Landing Page Optimization
This book shows you how to use web analytics and other tools to test your important Landing Page and continue to improve it. It's a good example of why web analytics and testing are so critical.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Don't Make Me Think
Steve Krug's book is the classic in contemporary web marketing and useability. Everyone who has a website needs to read this book. Web marketing is about your customers and visitors, not about you. This book shows you how to make your website an enjoyable, appealing experience for your visitors. Every word is a gem!
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
The Internet is the most effective marketing medium we've ever had. But you still need some offline marketing. PsPrint is the most cost-effective printer we've found. High quality. Low cost. Great service. Great for postcards, brochures, mailers and everything else you need to bring your prospects online. Check them out here.
PSPrint Save 10% on your first order.
If you want to write the content and sales copy for your website yourself, you need these books to get you on the right track. Writing for the web is very different from writing for any other medium. Don't let costly mistakes hurt your business. Learn the proven techniques that work.
Web Copy That Sells
This author, a very successful web copywriter, understands the difference between writing copy for the web and other media. He shows you why typical advertising copy doesn't work on the web and how editorial-style content rich copy does. If you want to write your own web copy, definitely read this book.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Online Copywriter's Handbook
Bob Bly is a well known marketing copywriter. Like his other books, this one covers all the bases. Its focus is on marketing more than writing. But that's what good copywriting is all about. A must if you're selling on the web, even if you don't write your own copy.
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Hot Text: Web Writing That Works
This book gives you the essential formatting instructions you need to write for the web. You need to understand and use the techniques that make reading on a computer screen easy and appealing. If you're going to do it yourself, you need to know this stuff.
Hot Text: Web Writing that Works (VOICES)
The right headline is essential for selling on the web or anywhere else. This book shows you some of the best and tells you how to re-use them for your products, services and target market.
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
We all need inspiration from time to time to keep us motivated and reaching for higher heights. Access to the best minds in our industry keep us on the right track and moving ahead. These resources provide wisdom, inspiration, and even some laughs. Enjoy and prosper.
Online Marketing Heroes
Read the free excerpt on Amazon by Web Marketing Guru Joan Holman. Especially pages 4 and 5 where she talks about how too many web designers kill sales results by focusing on creative expression at the expense of effective marketing. There's a great deal of useful wisdom in this book.
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
Great Laughs at the Onion Store
Making money on the web is tough work. We all need a break now and then. And laughter is great medicine. If you haven't seen The Onion yet, you're in for a treat. This link takes you to the Onion Store where you can buy hilarious gifts for your friends and family so they won't resent you working all the time. Check out the boxes for fake products. Hilarious. And this link will save you 20%. Just enter the code areavip09 at checkout.
The Onion Store
Money Making Websites
If you don't have a money-making website right now, here's a great way to get started. Famed online copywriter Nick Usborne created this program to show people with no experience at all how to create and profit from their own website. It walks you through every step of creating a money-making website, from coming up with the idea to building the site to turning it into a continuous flow of income. If you're not making money on the Internet right now, this book will show you how to do it.
Money Making Websites